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Don’t Make This Mistake in Target Marketing

In this episode, Tyler and Michael will discuss the 4 ways to targeting your ideal prospect, provide examples for how you can do it, and give you a bonus tip on who your ideal prospect should be.

The Four Pillars of Customer Acquisition

In this episode, Micheal and Tyler will explain the four main areas that are vital in helping your business succeed.

How To Get Started with Pay-Per-Click Advertising

In this episode, Tyler and Michael discuss the five step process that will maximize your keywording, help determine market size, and allow you to set a definitive budget.

Why You Should Use a Media Buyer

In this episode, Tyler and Michael explain why you should work with an agency media buyer to help get the most out of your marketing dollars.

How to Create an Effective Content Marketing Strategy

In this episode, Tyler and Michael discuss the questions you should be asking when creating content, why you should use data to make content decisions, the importance of banner content, and much more!

What Is Market Segmentation?

In this episode, Tyler and Michael discuss building buyer personas, the four types of market segmentation, using CRMs for sales data, automated technology, and much more!

Get Your Brand Noticed on YouTube

In this episode, Michael and Tyler discuss the SEO and discoverability benefits of being on Youtube, viewer habits, being more relevant in search, how to use the data shown in Youtube Studio, and more!

Start Converting Potential Customers: Conversion Rate Optimization

In this episode, we discuss the various contents that go into attracting and converting potential customers to your website.

Acquiring Customers in the Digital World

In this episode, Tyler and Michael discuss the purpose and importance of social engagement, SEO (Search Engine Optimization), and PPC (Pay-Per-Click) and how these all connect to attracting new customers to your website.