Today, we’re talking about the best way to transform your digital marketing: Market Segmentation. By segmenting buyer personas in your market, your business will see maximum results on your marketing efforts. In this episode, Tyler and Michael discuss building buyer personas, the four types of market segmentation, using CRMs for sales data, automated technology, and much more!
- Answer the “who”
- Building buyer personas
- Market segmentation, 4 types:
- Ex. age, race, gender, etc
- Ex. St. Louis, MO
- Ex. Interests, attitudes, & opinions
- Ex. I used my American Express card at Home Depot this weekend
- Stacking segments to target very specific customers
- Using CRM to unify sales data
- Salesforce vs Hubspot
- Finding your audience on social media by using automated technology
- Page UID (User ID)- the number associated with each individual user’s Facebook
- Using your data combined with social media company’s ability to find users with UID
- Combining sales and marketing
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