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How much should I spend on PPC? Today, we discuss the questions you should be asking first before deciding to invest in PPC.

With some networks forcing viewers to watch ads, there is an opportunity for brands to get in front of their audiences at a lower cost than traditional advertising.

If you notice inconsistencies in your brand’s message, chances are your audience has too. These inconsistencies can create confusion for customers, which can be a barrier to being a buyer.

It’s getting harder and harder to be seen in social networks and to be found in search. Here’s what you can do to increase your organic reach.

It’s easy to get caught up in what your competitors are doing if they’re having success, but it’s important to avoid the shiny object.

As a marketer, you have a very specific customer. Harnessing the power of digital, how can this customer be reached more effectively?

Television advertisements used to be the pinnacle of advertising content creation, but in 2019 is it still a viable medium?

When used effectively, marketing funnels are a valuable tool, but are you maximizing the revenue you’re getting out of each customer?

It seems like everyone is doing a podcast right now, but the truth is this medium isn’t as competitive as you might think and can provide a huge ROI for your business.