Blog

How To Drive Sales From Your Podcast

Having a business podcast can have some major benefits for your brand. In this episode, Tyler and Michael discuss 3 major keys to podcast distribution: streaming presence, getting a podcast website or dedicated page, and posting consistency.

Why Use an Agency Media Buyer? (Or, How Not to Get Ripped Off When Buying TV and Radio Ads)

As a person who handles marketing and advertising for your business, you might have had TV or radio sales people showering you with advertising proposals. In this post, we’ll cover a few reasons you could benefit from outsourcing the media planning and buying process.

4 Things You Can Learn About Social Media From Popeyes

Whether you heard about the online chicken sandwich war on Twitter, Facebook, or the local news, you heard about it and so did everyone else. So, what can you take away from this chicken sandwich war? 4 keys to using social media (regardless of the platform you’re on). In this episode, we discuss the genius marketing behind the Twitter chicken sandwich war and give you tips on how you can improve your everyday social media use.

3 Ways to Growth Hack Your Content Marketing (How to Get More for Less & Less)

Since you’re reading this, you’re likely interested in ways to grow your business. Trouble is, you need a few extra hours in every day – and a few extra dollars sure couldn’t hurt. We can’t help with those, but we can show you another avenue to fast growth: growth hacking. For those unfamiliar with the…

Don’t Make This Mistake in Target Marketing

There is a myth that you need to be all things to all people when marketing your product or service, but the reality is that the more you can narrow down your target market, the better your results are going to be. In this episode, Tyler and Michael will discuss the 4 ways to targeting your ideal prospect, provide examples for how you can do it, and give you a bonus tip on who your ideal prospect should be.

The Four Pillars of Customer Acquisition

Increasing your revenue and size of your customer base is the ultimate goal for most businesses but actively working to keep a consistent customer base and steady revenue is where most businesses fail. In this episode, Micheal and Tyler will explain the four main areas that are vital in helping your business succeed.

How To Get Started with Pay-Per-Click Advertising

Today, we’re going to be talking about how to set your Pay-Per-Click budget. The process of establishing a PPC budget requires knowing how your customers search, what databases they’re using to search and how you can reach your market efficiently.

Why You Should Use a Media Buyer

In this episode, Tyler and Michael explain why you should work with an agency media buyer to help get the most out of your marketing dollars.

How to Create an Effective Content Marketing Strategy

With endless ways to reshape and remix content, it’s important to ask yourself some key questions before you start creating for the masses. In this episode, Tyler and Michael discuss the questions you should be asking when creating content, why you should use data to make content decisions, the importance of banner content, and much more!