There are smaller details that go into the making of a successful website from its images down to its color scheme. In this episode, we discuss the various contents that go into attracting and converting potential customers to your website.
There are more ways to gain prospective customers than just posting content on your website alone. In this episode, Tyler and Michael discuss the purpose and importance of social engagement, SEO (Search Engine Optimization), and PPC (Pay-Per-Click) and how these all connect to attracting new customers to your website.
In general, people have two motivations to watch a video: to be entertained OR to be educated. We have narrowed down the best 9 video types that will be the most effective for your brand or business.
Content creation is a never ending process, but you can never have enough content for your brand. With these 6 types of blog posts, we’re giving you the framework you need to build out more relevant content for you audience.
Sequential advertising is a powerful tool to use in the buyer’s journey. In this episode, we discuss the purpose of sequential advertising and break down the process through the importance of narrative and the red & blue ocean audiences.
The buyer’s journey is the process buyers go through to become aware of, consider and evaluate, and decide to purchase a new product or service. In this episode, Tyler and Michael walk through the journey giving you advice on the best types of content to put out for each buyer stage.
Content creation can be difficult to do when you don’t have the first steps defined. In this episode, Tyler and Michael will walk through a simple 5-step process you can utilize in your day-to-day content marketing.
Good storytelling allows you to create raving fans and a community that is one with your brand. When people start to connect with your organization’s story, your story becomes their story.
Buying radio and TV spots directly from a station is a common mistake many companies make. What companies don’t realize is when you buy direct, you are likely getting the highest price and worst spot for your money.