Creativity that Drives Results
If you’re considering SLAM!, you’re going to hear a lot about abundance versus scarcity, creativity over reactiveness, and the power of positive association.
Our approach to content creation, distribution, and amplification is simple: we create purpose-driven content that captures attention, drives engagement, and builds community.
Have you ever felt like resources were scarce, times are tough and there must be winners and losers? This way of thinking comes from a scarcity mindset. Inside an organization, it can cause leadership to look outside to the competitive landscape and become reactive rather than innovative.
Former Yahoo Chief Solutions Officer and NY Times best-selling author Tim Sanders calls “scarcity” a cultural cancer that tears an organization apart from the inside out.
You Can’t “React” Your Way Out of the New Economy
According to Sanders, “Throughout history, the greatest leaders have found a way to defy the emotional gravity of the situation and stay focused on the customer and team.”
The majority of CEOs who have been successful over the long-term don’t think having or not having competitors greatly alters the success or failure of their strategy. They believe their own actions and mindsets, and not those of their competitors, are the cause of their success or failure. [Source: Robert, Michel. Strategy Pure and Simple: How Winning CEOs Outthink their Competition, p.4]
So what’s your outlook? What’s your corporate mindset? If you can say, the best is yet to come and we’re looking for a partner we can co-create with? Then you’re exactly who we are looking for? Reach out and let’s chat.