The Four Pillars of Customer Acquisition

Today, we’re going to discuss the four main pillars of customer acquisition. Increasing your revenue and customer base is the ultimate goal for most businesses, but actively working to keep a consistent customer base and steady revenue is where most businesses fail. In this episode, Micheal and Tyler will explain the four main areas that are vital in helping your business succeed with customer acquisition.

The 4 Pillars of Customer Acquisition:

  1. Trust & Credibility are based on:
    • Your Mission & Values
    • Your Reviews
    • Your Accolades
    • Your company’s words vs. Your company’s actions
  2. Creating Awareness & Demand
    • Choosing the best platform, target market and budget
  3. Targeted Lead Generation
    • Finding your best target market
    • Incorporating PPC
  4. Sales Proficiency
    • Customer conversion online and offline
    • Using the conversion rate optimization approach  

Thanks for checking out The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

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