Today, we’re going to discuss the benefits of using an agency media buyer. Buying radio and TV spots directly from a station can be a daunting task if you’re new to the digital marketing world and oftentimes, inexperience can be a major factor in increased rates and worst spot for your money. In this episode, Tyler and Michael explain why you should work with an agency media buyer to help get the most out of your marketing dollars.
Benefits of working with an agency media buyer:
- They save you money
- They negotiate pricing
- They know the industry
- They can leverage their contacts in other markets
- Access to TV & radio pricing database
- Unbiased price negotiation
- Possible refunds from stations who don’t deliver on their end
- If your agency has a media buyer on staff, utilizing that agency service is typically free
- Allows you to get the best results for your marketing dollars
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