Archives

How to Build a Buyer Persona

In this episode, Michael and Tyler walk you through choosing who your “right person” is, how to define their market segments, and what to do once you have your personas figured out.

Your Top 6 Digital Marketing Trends

This week we are looking back at our 45+ episodes to discuss the top 6 topics you engaged with and wanted to know the most about.

5 Major Keys For Writing Web Copy

In this episode, Michael and Tyler discuss 5 important keys you NEED to become a master in copywriting on the web for your brand or business.

10 Elements Your Landing Page MUST Have For High Conversion

In this episode, Michael and Tyler talk about the roles of a landing page and share the most important elements that a landing page needs to be effective.

The 5 Biggest Barriers to Sales and Marketing Alignment

In this episode, Tyler and Michael walk through the 5 biggest barriers organizations face when trying to create sales and marketing alignment and how to break through those barriers for future success.

Don’t Hire a Web Designer Without Asking These 5 Questions

In this episode, Tyler and Michael walk through the 5 questions you should be asking yourself before investing in a new website build or redesign.

How To Drive Sales From Your Podcast

In this episode, Tyler and Michael discuss 3 major keys to podcast distribution: streaming presence, getting a podcast website or dedicated page, and posting consistency.

4 Things You Can Learn About Social Media From Popeyes

In this episode, we discuss the genius marketing behind the Twitter chicken sandwich war and give you tips on how you can improve your everyday social media use.

Don’t Make This Mistake in Target Marketing

In this episode, Tyler and Michael will discuss the 4 ways to targeting your ideal prospect, provide examples for how you can do it, and give you a bonus tip on who your ideal prospect should be.