Skip to content

Connect with your market in a way that captivates, motivates and inspires action.

St. Louis: (314) 925-7552 | Miami: (786) 437-7937

The 5 Biggest Barriers to Sales and Marketing Alignment

Today, we’re going to talk about the 5 BIGGEST barriers to sales and marketing alignment. Often times your sales and marketing teams are laser-focused on their own work, but aligning the 2 teams will boost your business and create a seamless collaboration within your organization. In this episode, Tyler and Michael walk through the 5 biggest barriers your organization is facing when trying to create sales and marketing alignment and how you can break through those barriers for future success. 

The 5 biggest barriers: 

  1. Different systems 
    • The 2 teams might work in different systems 
    • There are solutions that can combine sales and marketing so that your team can work collaboratively in one system
      • HubSpot is a great example of a solution that can do this well
  2. No shared language
    • Marketing people tend to be more creative and sales people tend to be more business focused, which creates 2 types of languages in your organization
    • When both teams use an alignment system’s terminology they can be using a shared language
  3. Incorrect data
    • Not providing complete data on a lead’s contact information 
    • It’s important to have complete data on your leads because it tells the entire team who that person is
  4. Poor communication
    • Being set up in a system that allows for good alignment doesn’t help if the teams are not communicating within or even outside that system
  5. Wrong or undefined KPIs
    • Different teams are held accountable for different KPIs, but when aligning these teams you need to have shared KPIs for the big picture
    • The shared KPIs need to be in the best interest of the organization and less about the individual teams

Thanks for checking out The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way. The #WeAreSlam Show is released weekly and featured on all popular podcast and video networks. Subscribe below at your favorite provider:

Subscribe to the #WeAreSLAM Show

The #WeAreSlam Show releases with a new topic every Monday morning at 8:00 A.M.

#weareslam Show

The #WeAreSlam Show is a weekly digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Here's What Our Customers are Saying

josh-allen

Josh Allen

Founder, Companion Bakery

Intelligent, thorough, professional. They bring a level of expertise to our organization that we’ve been missing.

Fran Miley

Fran Miley

Corporate Relations, American Cancer Society

I appreciate their company’s desire to build high levels of trust and communication while exploring creative and uniquely personal business solutions. The staffs’ interactions make it obvious that they care about their customers – viewing them as partners and fellow collaborators rather than just clients. I would highly recommend the SLAM! Agency when exploring marketing and new media needs.

Get Started Here

Download this Ebook

Subscribe for Weekly Insights

Get a Free Consultation