4 Things You Can Learn About Social Media From Popeyes

Today, we’re going to talk about social media’s latest obsession: chicken sandwiches. Whether you heard about it on Twitter, Facebook, or the local news, you heard about it and so did everyone else. So, what can you take away from this chicken sandwich war? 4 keys to using social media (regardless of the platform you’re on). In this episode, Michael and Tyler discuss the genius marketing behind the Twitter chicken sandwich war and give you tips on how you can improve your everyday social media use. 

We discuss:

  • Every social media network has a different language 
  • Trends, conversations, and debates happen differently on each social network
    • Ex. On Twitter, Popeyes, Wendy’s, Chick-Fil-A, and other restaurants were participating in a twitter war to see who has the best chicken sandwich
    • Ex. On Facebook or Instagram, posts were business or promo as usual
  • 4 keys to using social media (regardless of the platform)
    1. There’s always a conversation going on
      • Join existing conversations to get the most engagement 
      • Join the conversation even if you weren’t invited
    2. The 80/20 or 90/10 rule for the types of content you’re putting out
      • The majority should be fun, educating, & entertaining content
      • The minority should be sales or promotion type posts
      • What is your brand voice and how does that apply through content?
        • Ex. Wendy’s is more raunchy comedian entertainment on social media
        • If you’re a local or regional business, you should provide more educational content
    3.  Share or curate content
      • Ex. Sharing a post about upcoming events that your followers could attend
      • Create a positive association with your brand and something that your followers resonate with
      • Share content and add your own spin on it 
      • Share content from companies or brands you want to work with 
    4. Be human and be personable 
      • Stay authentic and true to your brand’s voice
      • What works for big brands may not work for a local/regional brand
      • The 2 types of stories: your story and your customer’s story
        • It’s important to create a connection between these two when you’re putting messages out to the masses

Thanks for checking out The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

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