Sequential advertising is a powerful tool to use in the buyer’s journey. In this episode, we discuss the purpose of sequential advertising and break down the process through the importance of narrative and the red & blue ocean audiences.
The buyer’s journey is the process buyers go through to become aware of, consider and evaluate, and decide to purchase a new product or service. In this episode, Tyler and Michael walk through the journey giving you advice on the best types of content to put out for each buyer stage.
Content creation can be difficult to do when you don’t have the first steps defined. In this episode, Tyler and Michael will walk through a simple 5-step process you can utilize in your day-to-day content marketing.
Good storytelling allows you to create raving fans and a community that is one with your brand. When people start to connect with your organization’s story, your story becomes their story.
Buying radio and TV spots directly from a station is a common mistake many companies make. What companies don’t realize is when you buy direct, you are likely getting the highest price and worst spot for your money.
Agencies are dedicated to creating, planning, and handling your every marketing and advertising need, but they are not all one and the same.
Today, we’re going to give you the secret to increasing your conversion rate. You can use this tip to push potential customers through the awareness stages to become brand aware and ultimately, buyers.
With over 500 million users, LinkedIn is a goldmine for B2B businesses and business professionals looking to expand their network. But, are they really using the social network to it’s full-potential?
In 2019, content is certainly king when it comes to marketing. We’re defining the three components of successful content marketing. Mastering these three things will allow you to attract more customers and spend less money.