The one hire
The first marketing hire
One founder-level salary
Covers about 1 of the 10 roles.
The one local generalist
$95,000 to $115,000/yr
Covers about 3 of the 10 roles.
One senior corporate hire
$160,000 to $220,000+/yr
Covers about 3 of the 10 roles.
- Marketing strategy not covered
- Brand and visual not covered
- Content and copywriting not covered
- Website design and development not covered
- Video storytelling not covered
- Social media covered
- Advertising and media planning not covered
- Communications and thought leadership not covered
- Marketing operations not covered
- AI and automation not covered
The riskiest dollar in a young company is the one nobody is watching.
Strong at three of the ten, stretched across the rest. Every gap gets a freelancer invoice, paid from mission dollars.
The senior hire needs a team. The team eventually hires an agency on top of itself. The honest comparison is a floor of them.











