Marketing and Sales Funnels Demystified
When used effectively, marketing funnels are a valuable tool, but are you maximizing the revenue you’re getting out of each customer?
Today, we’re talking about how marketing or sales funnels work and how to use them effectively, we also talked about:
- Who’s using this method: Grant Cardone, Russell Brunson, etc.
- The low cost of digital advertising
Digital advertising is never going to be as cheap or as good of an opportunity as it is today.” – Michael T Johnson
- How professional services use funneling
- Drip marketing & education
- Making someone a buyer when they wouldn’t traditionally be one
- Avoiding spending money on non-spenders
- Targeting spenders
- Upselling and downselling
- Value ladder
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Angela Caputa, Director of Marketing
Hoffmann Brothers
Travis Sheridan, Executive Director
Venture Cafe Global
Cyndie Roche, VP of Sales & Marketing
Payne Family Homes