Today, we’re going to talk about social media networking. We all know how important being able to successfully navigate social media channels is for brands. How your brand is showing up in these platforms has a major impact on your business. Too frequently, we see marketers make mistakes that cause them to lose followers. In fact, the number one mistake marketing directors make on social media channels is placing too much focus on promotion. Ultimately consumers crave engaging content and value authenticity. They do business with brands they like. In this episode, we run through the top 5 best practices for social media that you can utilize to enhance your marketing to be more effective and engaging.
- The 80/20 rule: no more than 2 out of every 10 posts should be promotional
- Creating associations: What do consumers associate with your brand? How can they relate?
- Ensuring your brand is approachable by creating engaging content
- 5 social media best practices you need to know:
- P2P = Person to Person
- Social media is a personal experience, so communicate to the individual on a human level.
- Practice 80/20 consistently
- Perception = Reality: how people see your brand is what matters
- Follow channel rules
- Each channel has its own norms and formats
- Be authentic
- Consumers know how to spot a fake, so be true to your brand’s values.
- P2P = Person to Person
- Stay organized by using editorial calendarsThey allow you to see what works and what doesn’t
- They help you keep track of special promotion dates, video times, and allow you to insert content ideas
- Make use of cognitive biases in your marketing
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