Today, we’re going to talk about how to convert lookers into buyers online. Your website must have these certain essentials to provide an excellent customer experience. Optimizing your online presence to deliver trust and credibility is key if you want to drive sales. In today’s episode, we talk about the 5 must-haves for your website so that your business can thrive online.
- Brick and mortar relationship building vs. online store relationship building
- Delivering trust and credibility with your online presence
- 1. Make sure your store is mobile friendly
- More people go on their mobile phones to shop
- Your website should look just as good on mobile as it does on a desktop
- 2. Trust indicators
- BBB Accredited Seal – follows a set of ethical guidelines
- Make sure our website is secure (“https” security certificate)
- Provide a guarantee – 100% satisfaction guarantee or you get your money back
- 3. Design
- Instant judgement of your design
- Investing in a high quality design
- 4. Make the checkout easy
- Least amount of steps, the better
- 5. Interact with customers
- Don’t just take an order and ship it
- Express gratitude to your customers
- Be there for your customers, vendors, and team members
- Next episode: selecting an online store solution
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Learn marketing insights, best practices and ideas to help your business grow. The #WeAreSlam Show is a digital marketing podcast released every week for marketing professionals just like you.
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