The Power of Storytelling: 4 Types of Stories

“The power of storytelling is undisputed, it’s how we connect with people, build movements, and nurture cultures.” – Tyler Kelley

Today, we’re talking about the power of stories and revealing the 4 types of stories every business should have. Good storytelling allows you to create raving fans and a community that is one with your brand. In this episode, Tyler and Michael are going to break down the 4 story types and how they can benefit your brand.

We discuss:

Stories have the ability to build and strengthen communities
Story Type #1: Origin Story
- Creates context for why you exist
- Must be factual, emotional, & have some form of ideological truth
- What is your “Why”
Story Type #2: Value Story
- Share your values
- Shine a light on your culture
Story Type #3: Vulnerable Story
- Drives emotional impact by shedding light on something you might not normally share with the world
- Humanize your experiences to allow your audience to relate and connect
- Fear can often times lead you towards the right direction
Story Type #4: Personal Story
- Sharing stories about people in your organization (not about you)
When people start to connect with your organization’s story, your story becomes their story
- Nike is a good example of sharing stories that resonate with their audience
Good storytelling allows you to create raving fans and a community that is one with your brand

Thanks for checking out The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

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