Today, we’re talking about our favorite types of video. We have narrowed down the best 9 video types that will be the most effective for your brand or business. In general, people have two motivations to watch a video: to be entertained OR to be educated. In this episode, Michael and Tyler are going to break down the 9 different types and explain how they can benefit your marketing and branding efforts.
The TOP 9 types of video:
9. Highlight Video
- Effective for events, conferences, festivals, & things that only happen 1-2X/year
- Fun, upbeat music
- Flashy look and feel
- Not a lot of story, but more so to show off something your brand did
8. Teaser Video
- Usually comes out of a longer form piece of content
- Typically very short on purpose to get people to go to the long form version
7. Product Review Video
- A video for people in your industry, not about a product you sell
- Ex. reviewing a social media management platform that you use
- Something that could bring increase to prospects
6. Explainer Video
- Best used for startups and new businesses that need to explain what they do in their own words
- Explain what you’re doing to help change the world
5. Tutorial or How-To Video
- Educating the viewer
- What is your prospect searching for? Make a video about it!
- Documenting what you do in your daily life or business life
- Effective for building a strong following/audience who have interest in your brand
- Showing the personality of the brand or business through the employees
3. Interview Video
- Interview experts or authorities in your industry that will be a resource to your potential customers
- Interview videos are a great way to grow your own audience
2. Brand Story Video
- Give your audience context for why you exist from a big-picture POV
- Should include your mission and values
- Include customers and shareholders to help tell your story
- Emotion and purpose are key
1. Testimonial Video
- Third party videos about your business are typically going to be more effective because they’re more believable than you talking about yourself
- Gives people a positive outlook on your brand from a different perspective
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The #WeAreSlam Show is a weekly digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.
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