The 6 Most Effective Blog Post Types

Today, we’re talking about the top 6 types of blog posts you should be writing for your business. Content creation is a never ending process, but you can never have enough content for your brand. With these 6 types of blog posts, we’re giving you the framework you need to build out more relevant content for you audience.

The top 6 types of blog posts:

  1. Pillar Blog Post
    • Foundational and authoritative content about the main focus of your business
    • These types of posts will never expire or become irrelevant
    • Long-form (3,000 – 5,000 words)
    • Add photos and videos to the post to keep the reader engaged
    • Engaging, high quality, & highly relevant content
  2. Newsjacking Blog Post
    • News and current events that readers are looking for in the moment
    • The post should be a subject you or your business are able to speak about
  3. List Blog Post
    • Rankings, countdowns, etc.
    • Lists can be relatively short and simple
  4. Infographic Blog Post
    • Data presented in a visual infographic format
    • SEO best practice: have copy before and after the graphic
    • Explain how readers can share the infographic, if they’d want to do so
  5. “What Is” Blog Post
    • Write about something that someone in your niche would type into Google and answer their question
    • This type of post is great for Google rankings
    • The post should be a subject you or your business are able to speak about
    • Tip: utilize your pillar content and break them down into “What Is” posts
  6. “How To” Blog Post
    • Write about something that your prospect and buyer would type into Google to learn how to do
    • This type of post is also great for Google rankings

Thanks for checking out The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way. The #WeAreSlam Show is released weekly and featured on all popular podcast and video networks. Subscribe below at your favorite provider:

Subscribe to the #WeAreSLAM Show

The #WeAreSlam Show releases with a new topic every Monday morning at 8:00 A.M.

Here's What Our Customers are Saying


Angela Caputa, Director of Marketing

Hoffmann Brothers

Travis Sheridan, Executive Director

Venture Cafe Global


Cyndie Roche, VP of Sales & Marketing

Payne Family Homes