4 Ways Your Business Should Approach The Coronavirus Crisis

Today, we’re going to talk about how your business should be approaching the coronavirus crisis. Millions of people and businesses have been negatively affected these past couple of weeks. It’s important that we are conscious about how we communicate and connect with others during this difficult time. As a business owner/marketing director, this is the time to be empathetic, step up, and innovate. In today’s new episode, we are sharing 4 tips to survive and thrive during this global pandemic.

We discuss:

  • Responding and thinking through your next move as a marketing director/business owner
  • Being intentional about how we communicate
  • 4 tips to survive and thrive during this global pandemic:
    1. Learning to provide and extend empathy
      • Giving vendors and customers the benefit of the doubt
      • Reassuring others we will get through this crisis
    2. Don’t be tone deaf
      • Being conscious with your content that you have scheduled out
      • Create content that address the situation we’re in but provide a positive spin
      • Ask yourself: is my content going to hurt my brand identity or help people in their time in need?
    3. Don’t turn off your advertising
      • Right now is the time to accelerate in your business
      • The importance of innovation
      • Scarcity vs. abundance mindset
      • Many successful businesses were made in moments like this
    4. Don’t shut down communication
      • Be human, share from your heart, and be empathetic

Thanks for checking out The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way. The #WeAreSlam Show is released weekly and featured on all popular podcast and video networks. Subscribe below at your favorite provider:

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