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5 Digital Storytelling Mistakes You’re Probably Making

“We want to be the hero and save the day for the customer, but that’s not how the customer thinks: The customer wants to be the hero.” -Michael T Johnson

Today, we’re talking about the 5 biggest mistakes brands and businesses make in digital storytelling. Over the years we’ve helped many brands tell their stories in video and online and have found a pattern of 5 common pitfalls:

  1. Trying to tell a perfect story vs. a human story
  2. Not having an origin story
  3. Having no purpose or call to action
  4. Forgetting how humans make decisions
  5. Trying to be the hero of the story

While discussing these 5 points, we covered a lot of ground when it comes to marketing, storytelling, and human behavior. We also talked about:

  • Brand storytelling over the long haul
  • Boring corporate videos
  • Being human vs trying to game search engines
  • Being relevant and authentic
  • The power of video to convey emotion
  • The importance of an origin story
  • Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
  • Simon Sinek’s Ted Talk on the golden circle
  • The theme songs to the The Brady Bunch and Gilligan’s Island and why producer Sherwood Schwartz thought they were important
  • Congruency in your brand’s purpose and individual calls to action
  • A marketer’s responsibility to have a purpose for creative output and to show results
  • How people use emotion to make decisions instead of logic
  • Maslow’s hierarchy of needs
  • A study by neuroscientist Antonio Damasio
  • Childhood development and making decisions
  • Superhero movies and the hero’s journey
  • The customer as the hero of their story
  • WIIFM (what’s in it for me)
  • The brand’s place in the story as the guide, no the hero

Thanks for checking out The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way. The #WeAreSlam Show is released weekly and featured on all popular podcast and video networks. Subscribe below at your favorite provider:

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The #WeAreSlam Show releases with a new topic every Monday morning at 8:00 A.M.

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