Digital Storytelling Tips with Donald Miller, Building a StoryBrand

Today we are going to talk about getting on the ground with your sales team to better understand target markets. At the core of any good sales team is an expert understanding of what drives human behavior. Great sales teams can help marketers align with target markets and identify their problems. Marketers fail when they don’t focus on what matters to their customers. In this episode, we introduce another great book with straightforward, practical strategies to help your customers be the hero of their own story: Building a StoryBrand by Donald Miller.

We discuss:

• Identifying a character/customer that has a problem
• Recognizing that buyers are looking to your product or service to take them from a pain point to success:
  • What’s in it for them? 
  • How can you help them be the hero? 
  • Does your story simplify their journey? 
• Understand that your brand serves to lead the buyer’s journey
• TIP: If you don’t ask, you don’t receive
• Clarify your message. People stray from confusing messaging. 
• Make use of go-to templates to help build and simplify your pitch
• Read to Lead with this recommendation: “Building a StoryBrand” by Donald Miller

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