Today, we’re going to talk about the most important component of marketing: purpose. As we start a new year, we begin implementing new and refreshed marketing plans, but do these updated plans speak to your organization’s purpose? When a brand has a purpose, they are able to surpass what’s happening in the market. So, in today’s new episode, we are discussing what an organizational purpose is and providing some questions to ask yourself in order to find your own.
- What is purpose?
- The difference you’re trying to make in the world
- Purpose should not be based on money
- If you don’t know, ask the founders of your organization
- Ask your stakeholders how they perceive your organization
- TOMS Shoes is a great example of a company with purpose
- How to find your organization’s purpose:
- Why do you exist?
- Why are we here?
- What is the difference you’re trying to make in the world?
- Why should anyone care?
- A great purpose should have a “wow” factor and inspire others
- Purpose should come before anything else (including branding, vision, mission, etc)
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