It seems like everyone is doing a podcast right now, but the truth is this medium isn’t as competitive as you might think and can provide a huge ROI for your business.
Today, we’re talking about podcasts, how they can help grow your brand and the major pitfall to avoid when creating one. There are three primary benefits a podcast can have for your business or brand:
While discussing the three benefits a podcast can provide, we also discussed:
- Audio as a growing factor in search
- Audio content is less saturated than written content
- Future-proofing your brand
- Voice activated search
- Evolution of search engines
- Banner pieces of content provide opportunity
- Positive association
- WIIFT- What’s In It For Them
- Make content that’s relevant for your audience
- Don’t focus on entertaining, educate instead
- Focus on who the podcast is about
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The #WeAreSlam Show is a weekly digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.