Should you start a podcast in 2019?

Today, we’re talking about podcasts, how they can help grow your brand and the major pitfall to avoid when creating one. There are three primary benefits a podcast can have for your business or brand:

Discoverability
Engagement
Authority

While discussing the three benefits a podcast can provide, we also discussed:

Audio as a growing factor in search
Audio content is less saturated than written content
Future-proofing your brand
Voice activated search
Evolution of search engines
- Alexa skills
Banner pieces of content provide opportunity
Positive association
WIIFT- What’s In It For Them
Make content that’s relevant for your audience
Don’t focus on entertaining, educate instead
Focus on who the podcast is about

Thanks for checking out The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way. The #WeAreSlam Show is released weekly and featured on all popular podcast and video networks. Subscribe below at your favorite provider:

Thanks for checking out The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way. The #WeAreSlam Show is released weekly and featured on all popular podcast and video networks. Subscribe below at your favorite provider: