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Should-you-start-a-podcast-in-2019-3-MAJOR-benefits-1-big-mistake-everyone-makes

Should you start a podcast in 2019?

Today, we’re talking about podcasts, how they can help grow your brand and the major pitfall to avoid when creating one. There are three primary benefits a podcast can have for your business or brand:

  • Discoverability
  • Engagement
  • Authority

While discussing the three benefits a podcast can provide, we also discussed:

  • Audio as a growing factor in search
  • Audio content is less saturated than written content
  • Future-proofing your brand
  • Voice activated search
  • Evolution of search engines
  • Banner pieces of content provide opportunity
  • Positive association
  • WIIFT- What’s In It For Them
  • Make content that’s relevant for your audience
  • Don’t focus on entertaining, educate instead
  • Focus on who the podcast is about

Thanks for checking out The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way. The #WeAreSlam Show is released weekly and featured on all popular podcast and video networks. Subscribe below at your favorite provider:

Thanks for checking out The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way. The #WeAreSlam Show is released weekly and featured on all popular podcast and video networks. Subscribe below at your favorite provider:

Listen to The WeArSlam Show on Stitcher
Subscribe to The WeAreSlam Show on Youtube
Listen to The WeAreSlam Show on Spotify
Subscribe to The WeAreSlam Show on Apple Podcasts

The #WeAreSlam Show releases with a new topic every Monday morning at 8:00 A.M.

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josh-allen

Josh Allen

Founder, Companion Bakery

Intelligent, thorough, professional. They bring a level of expertise to our organization that we’ve been missing.

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Fran Miley

Corporate Relations, American Cancer Society

I appreciate their company’s desire to build high levels of trust and communication while exploring creative and uniquely personal business solutions. The staffs’ interactions make it obvious that they care about their customers – viewing them as partners and fellow collaborators rather than just clients. I would highly recommend the SLAM! Agency when exploring marketing and new media needs.

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