Today, we’re going to reveal the TOP 4 reasons the podcast you’re getting ready to launch in 2020 will fail. Next year it is predicted that half of all brands are going to try to start a podcast, but only 20% of those brands are predicted to be successful. However, if done well, your brand can reap some major benefits from having a podcast, such as: increased discoverability, built authority in your niche, addition content to use, and even increased revenue. In this episode, Tyler and Michael are going to explain the top 4 reasons why the podcast you’re getting ready to launch next year could fail and provide some tips on how to beat the odds.
The TOP 4 reasons a podcast will fail:
- Lack of focus
- Create value by being focused on your topic
- Ensure the topic is something your listeners will want to listen to
- Think about your market segments, buyer personas, and unique selling propositions when coming up with topics and discussion
- Lack of quality
- Poor audio quality can distract and turn away listeners
- Relevancy of topics is important to the quality of your show, too
- Lack of execution
- Give it a try for at least 90 days and see if it’s something you and your team can handle
- Put systems in place so that each episode has a smooth production and distribution process
- Put in the work and effort early to make sure you have something you can sustain weekly, bi-weekly, monthly, etc.
- Lack of distribution
- 2020 is a big year in terms of media (i.e. political elections and the world olympics)
- Advertising rates are going to be extremely high and spots are going to be hard to find if you’re not a big brand with a big budget
- You will need to get a jumpstart on your podcast now
- If you wait until after the new year to launch, you might get lost in the overcrowded media for 2020 events
- Create some momentum and spread the word early
We’ve created 3 different podcast packages to help your brand get started with podcasting.
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