Killer Content Creation: How to Create a Repeatable & Scalable System

Today, we’re going to help you create a repeatable and scalable content creation system. Content creation can be difficult to do when you don’t have the first steps defined. But, with these five easy steps, you can start consistently releasing content to help boost your brand:

  1. Create your buyer personas
  2. Understand the buyer journey
  3. Create a content calendar
  4. Quality checking the content
  5. SEO optimization

While discussing these 5 steps, we covered a lot of ground when it comes to general content creation, strategy, and consistency. We also talked about:

  • Consistency is key when creating content
  • Defining who you’re creating content for (your buyer personas)
    • Figure out your messaging for each persona at each stage of the sales process
  • Understanding the buyer journey:
    • Information gathering
    • Discovery
    • Decision
  • The importance of defining your buyer personas and understanding their buyer journey before creating content
  • Never withhold information from the customers…they are always gathering information and will come back for more
  • Strategically placing and releasing content rather than putting everything everywhere all at once
  • Creating an editorial calendar
    • This allows your team to consistently produce repeatable content
  • Quality checkpoints for your content before distribution
  • Things to quality check for:
    • Spelling & Grammar
    • Brand rules
    • Brand messaging fit
    • Strategy fit
  • Following SEO best practices
  • Consistently execute your content strategy and allow time to see if it is working for you before optimizing (3 months +)

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