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Killer Content Creation: How to Create a Repeatable & Scalable System

Today, we’re going to help you create a repeatable and scalable content creation system. Content creation can be difficult to do when you don’t have the first steps defined. But, with these five easy steps, you can start consistently releasing content to help boost your brand:

  1. Create your buyer personas
  2. Understand the buyer journey
  3. Create a content calendar
  4. Quality checking the content
  5. SEO optimization

While discussing these 5 steps, we covered a lot of ground when it comes to general content creation, strategy, and consistency. We also talked about:

  • Consistency is key when creating content
  • Defining who you’re creating content for (your buyer personas)
    • Figure out your messaging for each persona at each stage of the sales process
  • Understanding the buyer journey:
    • Information gathering
    • Discovery
    • Decision
  • The importance of defining your buyer personas and understanding their buyer journey before creating content
  • Never withhold information from the customers…they are always gathering information and will come back for more
  • Strategically placing and releasing content rather than putting everything everywhere all at once
  • Creating an editorial calendar
    • This allows your team to consistently produce repeatable content
  • Quality checkpoints for your content before distribution
  • Things to quality check for:
    • Spelling & Grammar
    • Brand rules
    • Brand messaging fit
    • Strategy fit
  • Following SEO best practices
  • Consistently execute your content strategy and allow time to see if it is working for you before optimizing (3 months +)

Thanks for checking out The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way. The #WeAreSlam Show is released weekly and featured on all popular podcast and video networks. Subscribe below at your favorite provider:

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The #WeAreSlam Show releases with a new topic every Monday morning at 8:00 A.M.

#weareslam Show

The #WeAreSlam Show is a weekly digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

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