Unleashing the Power of Suggestion with Joe Vitale, Buying Trances

Today we are going to talk about some techniques you can apply right now to help your business grow. We have talked about the importance of marketers understanding how sales work. We know that the responsibility of increasing revenue rests squarely on marketers and their capacity to master the sales process. So, in the tradition of “reading to lead,” we have discovered another great book to help you achieve your initiatives. In this episode, Tyler expands on the power of the human mind, what that means for marketers, and more key takeaways from Joe Vitale’s book, Buying Trances.

We discuss:

  • Some science on perception and techniques that will increase your ability to align with your market:
    • The power of suggestion
    • The Halo Effect
    • The power of agreement 
    • Being non confrontational
    • Making an unusual claim
    • State something that is impossible 
  • Applying these principles in your copywriting can and will benefit your marketing strategy 
  • Understand that, as humans, we are all just running on programming
  • Check out this hidden gem for more fascinating tips:

Subscribe to the #WeAreSLAM Show

The #WeAreSlam Show releases with a new topic every Monday morning at 8:00 A.M.

#WeAreSLAM Show

Learn marketing insights, best practices and ideas to help your business grow. The #WeAreSlam Show is a digital marketing podcast released every week for marketing professionals just like you.

Here's What Our Customers are Saying


Angela Caputa, Director of Marketing

Hoffmann Brothers

Travis Sheridan, Executive Director

Venture Cafe Global


Cyndie Roche, VP of Sales & Marketing

Payne Family Homes