Traditional marketing tactics are slowly dying; we’re skipping commercials, we’re screening calls, and unwanted emails are never seen. HubSpot has a solution – let the buyer come to you.
Today, we’re giving you 3 questions to help you to determine if HubSpot Inbound Marketing is right for your brand or business. Inbound marketing is based on attracting attention by providing value to a potential customer through the creation of content that answers their question or solves their problem. To decide if it’s a good purchasing decision for you, we’ve developed three questions to ask yourself:
- Does you business fit an inbound marketing model?
- Is your business selling a low-involvement product (coffee cup, t-shirt, etc.) or, is there a significant buying process before a purchasing decision is made?
- How much are you investing in marketing?
While discussing these three questions, we covered a lot of ground when it comes to inbound marketing, and the value of content. We also talked about:
- How the type of website you have effects inbound marketing effectiveness
- You website’s goal – sale or funnel
- The heart of lead generation
- Macy’s as an example of a non path-to-purchase website
- Understanding the path-to-purchase
- Why service-based business benefit more from inbound marketing
- Options for creators/owners of a product or service with a long buying process
- Resellers not benefitting from inbound marketing
- Why budgeting is a huge factor in deciding if inbound marketing is appropriate for you
- Using your financial investment to leverage the tools HubSpot gives you
- What you must have to make HubSpot work for you
- What to do if you’re not a visionary when it comes to inbound marketing
- Your two options for HubSpot if you meet all the other qualifications
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Angela Caputa, Director of Marketing
Hoffmann Brothers (St. Louis & Nashville)
Travis Sheridan, Executive Director
Venture Cafe Global
Cyndie Roche, VP of Sales & Marketing
Payne Family Homes (St. Louis)