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Is-email-list-marketing-dead-in-2019-The-WeAreSlam-Show-EP8

Is email list marketing dead in 2019?

“The best way to sell a product online right now is by creating audiences that you advertise to.”- Tyler Kelley

Today, we’re answering the question, is email marketing still relevant in 2019? Your email list used to be the pinnacle of traffic and had a high value to your marketing efforts, but the way that works now has changed. In deciding email’s value we’ll talk about where it fits into the three types of traffic that marketers deal with:

  • Traffic you buy
  • Traffic you control
  • Traffic you own

While discussing email’s value and the three types of traffic, we also talked about:

  • Email regulations for marketers
  • Disappearance of organic traffic on social media
  • The 50/50 principle of traffic you control
  • How email consumption has changed
  • Declining click-through rates
  • The best current option
  • Likes and follows mean nothing
  • Buying audiences on social media vs traditional media a few years ago
  • Targeting audiences and then re-targeting
  • How you can still use your email list on social

Thanks for checking out The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

The #WeAreSlam Show is released weekly and featured on all popular podcast and video networks. Subscribe below at your favorite provider:

Thanks for checking out The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way. The #WeAreSlam Show is released weekly and featured on all popular podcast and video networks. Subscribe below at your favorite provider:

Listen to The WeArSlam Show on Stitcher
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Listen to The WeAreSlam Show on Spotify
Subscribe to The WeAreSlam Show on Apple Podcasts

The #WeAreSlam Show releases with a new topic every Monday morning at 8:00 A.M.

The #WeAreSlam Show releases with a new topic every Monday morning at 8:00 A.M.

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