5 Ineffective Strategies For Link Building

Today, we’re going to talk about what not to do when it comes to link building. Google has implemented stricter guidelines to prevent link building spam. If you are caught using outdated SEO strategies, your website ranking and revenue could be negatively impacted long-term. In today’s new episode, we are sharing 5 ineffective link building strategies to stay away from if you want your business to thrive in the long run.

We discuss:

  • Google’s algorithm changes more than once a day
  • Search engines spidering the web with automated bots; crawling links
  • Importance of reading SEO content that is current
  • What NOT to do when it comes to link building:
    • 1. Asking for anchor text
      • Blue or underlined text on web page is the anchor text
      • Customize anchor text only on your site
      • Don’t ask offsite owners to customize anchor text
    • 2. Comments with links
      • Linking specific keyword to your username and commenting on blogs
      • Creates link spam, which is a big no-no
    • 3. Low quality directory links
      • Filling out forms on directories to have your website listed
      • Being listed on BBB.org is a better alternative
    • 4. Link exchange
      • Avoid exchanging links with website owners
      • Building link networks is also a high risk strategy
    • 5. Automated tools
      • Don’t abuse automation tools that will create links for you
  • If you get caught using these strategies, your website will have a sustained negative impact long-term

Thanks for checking out The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way. The #WeAreSlam Show is released weekly and featured on all popular podcast and video networks. Subscribe below at your favorite provider:

Subscribe to the #WeAreSLAM Show

The #WeAreSlam Show releases with a new topic every Monday morning at 8:00 A.M.

#WeAreSLAM Show

Learn marketing insights, best practices and ideas to help your business grow. The #WeAreSlam Show is a digital marketing podcast released every week for marketing professionals just like you.

Here's What Our Customers are Saying

josh-allen

Josh Allen

Founder, Companion Bakery

Intelligent, thorough, professional. They bring a level of expertise to our organization that we’ve been missing.

Fran Miley

Fran Miley

Corporate Relations, American Cancer Society

I appreciate their company’s desire to build high levels of trust and communication while exploring creative and uniquely personal business solutions. The staffs’ interactions make it obvious that they care about their customers – viewing them as partners and fellow collaborators rather than just clients. I would highly recommend the SLAM! Agency when exploring marketing and new media needs.

Get Started Here

Download this Ebook

Subscribe for Weekly Insights

Get a Free Consultation