5 Ineffective Strategies For Link Building

Today, we’re going to talk about what not to do when it comes to link building. Google has implemented stricter guidelines to prevent link building spam. If you are caught using outdated SEO strategies, your website ranking and revenue could be negatively impacted long-term. In today’s new episode, we are sharing 5 ineffective link building strategies to stay away from if you want your business to thrive in the long run.

We discuss:

  • Google’s algorithm changes more than once a day
  • Search engines spidering the web with automated bots; crawling links
  • Importance of reading SEO content that is current
  • What NOT to do when it comes to link building:
    • 1. Asking for anchor text
      • Blue or underlined text on web page is the anchor text
      • Customize anchor text only on your site
      • Don’t ask offsite owners to customize anchor text
    • 2. Comments with links
      • Linking specific keyword to your username and commenting on blogs
      • Creates link spam, which is a big no-no
    • 3. Low quality directory links
      • Filling out forms on directories to have your website listed
      • Being listed on BBB.org is a better alternative
    • 4. Link exchange
      • Avoid exchanging links with website owners
      • Building link networks is also a high risk strategy
    • 5. Automated tools
      • Don’t abuse automation tools that will create links for you
  • If you get caught using these strategies, your website will have a sustained negative impact long-term

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