Today, we’re going to talk about how to win with inbound marketing and content marketing for real business results. Advertising has changed and is no longer a bull horn approach. It’s time to come down from the rooftops and start thinking about how you can earn your customer’s trust. In this episode, Tyler is breaking down content marketing and offering you ways your brand or business can start attracting customers (rather than chasing them).
- What is inbound marketing?
- The process of attracting customers (rather than chasing them)
- Advertising has changed- it’s no longer a bull horn approach
- Shouting out your marketing messages to as many people as much as you can no longer works
- What is content marketing?
- The act of teaching and problem solving, in order to earn your customer’s trust
- If you don’t know your customer, content marketing is going to be difficult
- CarMax is a great example of knowing your buyer and building a business around them
- No haggle pricing
- Flat commission structure
- 5-day buy back guarantee
- Walk through the inspection process
- Vehicle history reports
- Kelley Blue Book value with every listing
- CarMax’s goal was to educate and earn consumer trust
- The essence of content marketing is understanding your buyers in a way that you’re able to educate them through content and solve their problems
- 70% of all buyers already have their mind made up on a purchase before they land on any website
- How to win with content marketing:
- Talk about pricing and cost
- Address any potential problems
- Provide comparisons against your competition
- Reviews of your product or service and similar ones
- Best in class- create lists of the best companies/products in your space
- Content marketing is the best way to go about inbound marketing
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