How to Create an Effective Content Marketing Strategy

Content creation is a constant staple in your online marketing repertoire. With endless ways to reshape and remix content, it’s important to ask yourself some key questions before you start creating for the masses. In this episode, Tyler and Michael discuss the questions you should be asking when creating content, why you should use data to make content decisions, the importance of banner content, and much more!

We discuss:

Finding a balance between putting out perfect content & putting out enough content
Perfection will paralyze you from doing anything
3 questions to ask yourself when creating content:
- Who? – Who are you creating for?
- What? – What types of content does your audience respond to?
- Where? – Where should you put the content?
  - IMPORTANT: the “Who?” should determine where you post
Don’t make choices on content based on what the market is doing because the market could be wrong
Using the data available to make decisions
Don’t ignore certain social media platforms because you’re B2B or feel you don’t belong there
Social media is where EVERYONE is, so it’s important to have a presence
Facebook is the #3 most visited site in the world
Importance of long form content
Reshaping your long form content into more content
- Social posts, story content, eblast content, blogs, etc.
- The content still needs to be relevant to the “Who?” regardless of how much you can make
Banner content lives forever on the internet
- Available to come up in search engines

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