Agencies are dedicated to creating, planning, and handling your every marketing and advertising need, but they are not all one and the same.
Today, we’re talking about the #1 question that marketing directors have for agencies…”How much?” In this episode, Tyler and Michael discuss the agency ecosystem, give advice on how to shop around, and break down the 2 main types of agencies you’re likely to run into.
We also discuss:
- Agency ecosystems
- Freelancers: typically one person, less experience, cheaper price
- Small Agency: 2-3 people, more experience than a freelancer, slightly higher in price
- Boutique Agency: teams of 10-40 people, sometimes have one specialty service
- Specialty Agency: teams of 10-40 people, usually web development, digital advertising, or some other type of specialty
- International Agency: large teams, full service, highest price points
- Compare your pricing and shop around to find what will be the best fit
- Don’t compare pricing between entities who are on different levels (i.e. a freelancer VS. an international agency)
- To get an accurate price point, pick the level you can afford and price around within that level
- Find out how involved the team is with the entire project (concept, production, distribution, & optimization)
- There are 2 types of agencies:
- Type 1: they do everything in-house
- Type 2: they outsource the work but manage the project + money
- Note: Type 1 is typically cheaper than Type 2
- The price differences between doing a one time project and going with a retainer agreement
- RFPs are not generally something agencies respond to
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The #WeAreSlam Show releases with a new topic every Monday morning at 8:00 A.M.
The #WeAreSlam Show is a weekly digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.