How to Increase Your Organic Reach

It’s getting harder and harder to be seen in social networks and to be found in search. Here’s what you can do to increase your organic reach.

Today, we’ll discuss the three things you can do to increase your organic reach and be seen by your customers again:

  1. Pay attention to what features social networks are promoting
  2. Create engaging content
  3. Optimize for search

While discussing these three ways to increase your reach, we covered a lot of ground when it comes to marketing and engagement. We also talked about:

  • Being an early adopter of new features
  • How social networks give you clues on how to boost visibility
  • The promotion of live video by Facebook, Instagram, and YouTube
  • Getting preference in the algorithm for live video
  • Live notification hints from social networks and what they’re telling you
  • Consider live video to increase your organic reach
  • Facebook’s Premiers and Watch Party
  • Less crowded, “Stories” features on Facebook and LinkedIn
  • Not just filling space when creating content
  • Best practice for content creation
When creating content for social, don’t just fill space. Create engaging content that’s relevant to your audience and speaks to their story and their problems. Click To Tweet
  • The mark of engagement
  • Knowing your audience and creating content that appeals to them
  • Creating content that demonstrates how you solve a problem
  • Anticipating questions people will type into search engines
  • Putting yourself into the shoes of your audience
  • Start searching for the problem your audience has
  • Getting the right keywords for your content
  • Making sure your keywords look natural
  • Avoiding wasting your SEO work

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Angela Caputa, Director of Marketing

Hoffmann Brothers

Travis Sheridan, Executive Director

Venture Cafe Global


Cyndie Roche, VP of Sales & Marketing

Payne Family Homes