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Are Super Bowl Commercials worth the $$$$ in 2019?

Is this [advertisement] something that someone is going to pay attention to? The answer is going to determine, based on the value of the attention, how much you should be paying and if it’s worth it.” -Tyler Kelley

Today, we answer the 5.25 million dollar question- is a Super Bowl commercial spot worth it? We discuss whether this spend is worth the cost, and in general, whether TV is still a viable advertising medium. While working through the answers to these questions, we also discussed:

  • Where is people’s attention?
  • 4.6 billion pieces of content uploaded to the internet daily
  • People are spending more time managing information rather than acting on it
  • Advertising saturation
    • Logos are everywhere
  • Fragmented attention
  • The increasing price of attention
  • This is one time of year people actually want to watch commercials
  • Super Bowl audience demographic is wide
  • Millennials are not watching traditional broadcast programming
  • Basing your medium on your audience
  • The type of people that are still watching television commercials
  • Everyone has a smartphone- don’t rule out digital advertising
  • Questions to ask before you advertise:
    • How attentive will the audience be in the medium you’re advertising on?
    • How aware is the audience of your brand?
    • How does my content engage with the audience?
    • Is my content relevant to them?
  • Attention & financial means at your disposal should be the deciding factors on advertising

Thanks for checking out The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way. The #WeAreSlam Show is released weekly and featured on all popular podcast and video networks. Subscribe below at your favorite provider:

Thanks for checking out The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way. The #WeAreSlam Show is released weekly and featured on all popular podcast and video networks. Subscribe below at your favorite provider:

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The #WeAreSlam Show releases with a new topic every Monday morning at 8:00 A.M.

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