Acquiring Customers in the Digital World

Today, we’re talking about the top techniques to use in order to acquire new customers in the digital field. There are more ways to gain prospective customers than just posting content on your website alone. In this episode, Tyler and Michael discuss the purpose and importance of social engagement, SEO (Search Engine Optimization), and PPC (Pay-Per-Click) and how these all connect to attracting new customers to your website.

We discuss:

Digital presentation
- The functionality of your website
- The purpose of your website
- User experience
- Conversion methods of customers
- Audience and target market
- Goals of your website
- Website content
Social Engagement
- Know who the customer is
- Know what the customer is looking for
- Know which stage the customer is in
- Know what segment the customer fits into (then speak directly to that segment)
- Build brand awareness
SEO (Search Engine Optimization)
- Everything built into your brand over the long-term
- The practice of ranking a particular page for a particular set of keywords
- When researching for SEO:
  - Keep it simple, “keep it human”
  - On-Site SEO: titles, headlines, keywords
  - Off-Site SEO: blogging, link building, social engagement
PPC (Pay-Per-Click)
- A beneficial financial investment in searching for what prospective clients want
- A good step to go to before going directly into SEO and risking a phrase from not gaining attention
- Once PPC is effectively working, your resources can then be put towards an SEO campaign

Thanks for checking out The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way. The #WeAreSlam Show is released weekly and featured on all popular podcast and video networks. Subscribe below at your favorite provider: