How To Choose An E-commerce Platform

Today, we’re going to talk about what to look for when choosing an e-commerce platform. Due to our current economic situation, most businesses are starting to create online stores. There are many options out there on the internet, so you must do some diligent research to make an informed decision. In today’s episode, we talk about the key characteristics you should look for before investing into an e-commerce platform.

We discuss:

• What to look for in an ecommerce platform
• Ease of use
  • This is not something you’ve been trained in, so find a simple platform
  • WooCommerce (WordPress plugin) could slow down your site and affect SEO if you don’t know how to optimize
  • Check out Weebly & Shopify for their ease of use
  • Provide payment options that your customers like to use, such as Paypal, Amazon Pay, Apple Pay, Stripe, Square
  • Take a look at the fees before investing in a payment option
• Evaluate their built in marketing tools
  • SEO capabilities
  • Social media advertising and Google Adwords
• Integrations
  • Take a look at the integrations that your online store solution provides
  • Think about what apps and software systems you’re already using that could integrate with the online store options
• Seeing this online store as another stream of revenue for your business, long-term
• Go with the starter package initially
• Don’t commit to an annual subscription right off the bat

Here are the online store options we talked about in today’s episode:

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