3 Ways to Focus Your Digital Marketing for Maximum Results

As a marketer, you have a very specific customer. Harnessing the power of digital, how can this customer be reached more effectively?

Today, we’re talking about the best way to transform your digital marketing for 2019 and the three key areas you should be focusing on to maximize your results:

1. Know your customer

2. Unify all of your customer data

3. Double down on audiences

While discussing the three areas you should be focusing on, we covered a lot of ground when it comes to marketing and technology. We also talked about:

  • Answer the “who”
  • Building buyer personas
  • Market segmentation, 4 types:
    • Demographics
    • Geographics
    • Psychographics
    • Behavior
  • Stacking segments to target very specific customers
  • Using CRM to unify sales data
    • Salesforce vs Hubspot
  • Finding your audience on social media by using automated technology
  • Page UID (User ID)- the number associated with each individual user’s Facebook
  • Using your data combined with social media company’s ability to find users with UID
  • Combining sales and marketing
For the 1st time, technology has allowed for sales and marketing to be combined. Take advantage by focusing your marketing efforts: know your customer, unify their data, build your audience. Click To Tweet

Subscribe to the #WeAreSLAM Show

#weareslam Show

The #WeAreSlam Show is a weekly digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Here's What Our Customers are Saying


Josh Allen

Founder, Companion Bakery

Intelligent, thorough, professional. They bring a level of expertise to our organization that we’ve been missing.

Fran Miley

Fran Miley

Corporate Relations, American Cancer Society

I appreciate their company’s desire to build high levels of trust and communication while exploring creative and uniquely personal business solutions. The staffs’ interactions make it obvious that they care about their customers – viewing them as partners and fellow collaborators rather than just clients. I would highly recommend the SLAM! Agency when exploring marketing and new media needs.

Get Started Here

Download this Ebook

Subscribe for Weekly Insights

Get a Free Consultation