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3-ways-to-focus-your-digital-marketing-efforts-in-2019-for-maximum-results-The-WeAreSlam-Show

3 Ways to Focus Your Digital Marketing Efforts in 2019 for Maximum Results

Today, we’re talking about the best way to transform your digital marketing for 2019 and the three key areas you should be focusing on to maximize your results:

1. Know your customer

2. Unify all of your customer data

3. Double down on audiences

While discussing the three areas you should be focusing on, we covered a lot of ground when it comes to marketing and technology. We also talked about:

  • Answer the “who”
  • Building buyer personas
  • Market segmentation, 4 types:
    • Demographics
    • Geographics
    • Psychographics
    • Behavior
  • Stacking segments to target very specific customers
  • Using CRM to unify sales data
    • Salesforce vs Hubspot
  • Finding your audience on social media by using automated technology
  • Page UID (User ID)- the number associated with each individual user’s Facebook
  • Using your data combined with social media company’s ability to find users with UID
  • Combining sales and marketing

Thanks for checking out The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way. The #WeAreSlam Show is released weekly and featured on all popular podcast and video networks. Subscribe below at your favorite provider:

Thanks for checking out The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way. The #WeAreSlam Show is released weekly and featured on all popular podcast and video networks. Subscribe below at your favorite provider:

Listen to The WeArSlam Show on Stitcher
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Listen to The WeAreSlam Show on Spotify
Subscribe to The WeAreSlam Show on Apple Podcasts

The #WeAreSlam Show releases with a new topic every Monday morning at 8:00 A.M.

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