3 Ways to Focus Your Digital Marketing for Maximum Results

As a marketer, you have a very specific customer. Harnessing the power of digital, how can this customer be reached more effectively?

Today, we’re talking about the best way to transform your digital marketing for 2019 and the three key areas you should be focusing on to maximize your results:

1. Know your customer

2. Unify all of your customer data

3. Double down on audiences

While discussing the three areas you should be focusing on, we covered a lot of ground when it comes to marketing and technology. We also talked about:

  • Answer the “who”
  • Building buyer personas
  • Market segmentation, 4 types:
    • Demographics
    • Geographics
    • Psychographics
    • Behavior
  • Stacking segments to target very specific customers
  • Using CRM to unify sales data
    • Salesforce vs Hubspot
  • Finding your audience on social media by using automated technology
  • Page UID (User ID)- the number associated with each individual user’s Facebook
  • Using your data combined with social media company’s ability to find users with UID
  • Combining sales and marketing
For the 1st time, technology has allowed for sales and marketing to be combined. Take advantage by focusing your marketing efforts: know your customer, unify their data, build your audience. Click To Tweet

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