Increase your impact without increasing your headcount. We'll help you grow, faster.

St. Louis: (314) 925-7552 | Miami: (786) 437-7937

The 3 Storytelling Arcs Your Brand Must Have

If you notice inconsistencies in your brand’s message, chances are your audience has too. These inconsistencies can create confusion for customers, which can be a barrier to being a buyer.

Today, we’re talking about how you can take your brand from a hodgepodge, to a unified brand experience. We’ll give you three storytelling arcs to frame your digital experience and content creation strategies. By following these three arcs, you’re guaranteed to create a unified brand experience:

  • Brand narrative– Why does your brand exist? What is its purpose?
  • What problem I’m solving- Over this year, this campaign, etc.
  • Creating individual content- The content flows from the other arcs

While discussing these three storytelling arcs, we covered a lot of ground when it comes to storytelling, congruency, and unifying the customer’s experience. We also talked about:

  • Why the creator of Gilligan’s Island used the origin story in the show’s theme song
  • Confused customers don’t become buyers
  • Find your why- mission statement, values, employee manual
  • A strong purpose allows your customers to make a connection
  • People make decisions with emotion, back it up with logic
  • The importance of buyer personas
  • Looking at groups through the lens of- what problem does my brand solve?
  • Problem solving for individual buyer personas
The most successful brands have great storytelling. They create content that has an individual message for a specific buyer persona. The content illustrates how they solve the buyer's problem, and it's done in a way that's in-line with… Click To Tweet

Subscribe to the #WeAreSLAM Show

#weareslam Show

The #WeAreSlam Show is a weekly digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Here's What Our Customers Are Saying

josh-allen

Josh Allen

Founder, Companion Bakery

Intelligent, thorough, professional. They bring a level of expertise to our organization that we’ve been missing.

Fran Miley

Fran Miley

Corporate Relations, American Cancer Society

I appreciate their company’s desire to build high levels of trust and communication while exploring creative and uniquely personal business solutions. The staffs’ interactions make it obvious that they care about their customers – viewing them as partners and fellow collaborators rather than just clients. I would highly recommend the SLAM! Agency when exploring marketing and new media needs.

Get Started Here

Download This Ebook
Subscribe for Weekly Insights
Get a Free Consultation