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The #WeAreSlam Show

How To Drive Sales From Your Podcast

Having a business podcast can have some major benefits for your brand. In this episode, Tyler and Michael discuss 3 major keys to podcast distribution: streaming presence, getting a podcast website or dedicated page, and posting consistency.

4 Things You Can Learn About Social Media From Popeyes

Whether you heard about the online chicken sandwich war on Twitter, Facebook, or the local news, you heard about it and so did everyone else. So, what can you take away from this chicken sandwich war? 4 keys to using social media (regardless of the platform you’re on). In this episode, we discuss the genius marketing behind the Twitter chicken sandwich war and give you tips on how you can improve your everyday social media use.

Don’t Make This Mistake in Target Marketing

There is a myth that you need to be all things to all people when marketing your product or service, but the reality is that the more you can narrow down your target market, the better your results are going to be. In this episode, Tyler and Michael will discuss the 4 ways to targeting your ideal prospect, provide examples for how you can do it, and give you a bonus tip on who your ideal prospect should be.

The Four Pillars of Customer Acquisition

Increasing your revenue and size of your customer base is the ultimate goal for most businesses but actively working to keep a consistent customer base and steady revenue is where most businesses fail. In this episode, Micheal and Tyler will explain the four main areas that are vital in helping your business succeed.

How To Get Started with Pay-Per-Click Advertising

Today, we’re going to be talking about how to set your Pay-Per-Click budget. The process of establishing a PPC budget requires knowing how your customers search, what databases they’re using to search and how you can reach your market efficiently.

Why You Should Use a Media Buyer

In this episode, Tyler and Michael explain why you should work with an agency media buyer to help get the most out of your marketing dollars.

How to Create an Effective Content Marketing Strategy

With endless ways to reshape and remix content, it’s important to ask yourself some key questions before you start creating for the masses. In this episode, Tyler and Michael discuss the questions you should be asking when creating content, why you should use data to make content decisions, the importance of banner content, and much more!

What Is Market Segmentation?

By segmenting buyer personas in your market, your business will see maximum results on your marketing efforts. In this episode, Tyler and Michael discuss building buyer personas, the four types of market segmentation, using CRMs for sales data, automated technology, and much more!

Get Your Brand Noticed on YouTube

YouTube is the second most visited website in the world and with the massive increase in video content consumption, we want to show you how your brand can get the most out of this popular platform.