Life Happens Here Campaign
A homebuilder’s advertising should assist the buyer in imagining what it would be like to live in their new home. When you can actually put them there in mind, you have set in motion the forces required to get them there in real life. In this 2016 Life Happens Here campaign for Payne Family Homes, we linked the joys of everyday life with the experience of living in a Payne Family home. This created a positive association in the consumer’s mind and allowed our client to create strong emotional connections in the market.